{"id":430,"date":"2025-09-30T09:51:38","date_gmt":"2025-09-30T09:51:38","guid":{"rendered":"https:\/\/altitudefc.com\/?page_id=430"},"modified":"2025-10-20T10:04:37","modified_gmt":"2025-10-20T10:04:37","slug":"posseder-et-maitriser-les-techniques-de-vente-et-negociation-commerciale","status":"publish","type":"page","link":"https:\/\/altitudefc.com\/index.php\/posseder-et-maitriser-les-techniques-de-vente-et-negociation-commerciale\/","title":{"rendered":"Poss\u00e9der et ma\u00eetriser les techniques de vente et n\u00e9gociation commerciale"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||1px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-size: large;\"><strong>Poss\u00e9der et ma\u00eetriser les techniques de vente et n\u00e9gociation commerciale<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb17px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb17px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><em>La fonction commerciale suppose de savoir accrocher, n\u00e9gocier et vendre.<br \/>Ce module de formation vous permettra de ma\u00eetriser les techniques et les outils pour y r\u00e9ussir et vous y \u00e9panouir.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Objectifs :<\/strong><\/p>\n<p>&#8211; D\u00e9crocher un rendez-vous,<br \/>&#8211; \u00c9tablir une relation de confiance avec les prospects,<br \/>&#8211; D\u00e9velopper un argumentaire pour aboutir \u00e0 la vente,<br \/>&#8211; Identifier par la relation t\u00e9l\u00e9phonique les freins, les attentes, les sp\u00e9cificit\u00e9s, les contraintes, les modes de consommation,<br \/>&#8211; Mener \u00e0 bien un entretien de vente (de l\u2019analyse du besoin \u00e0 la conclusion de la vente),<br \/>&#8211; Instaurer un climat de confiance avec les clients,<br \/>&#8211; V\u00e9hiculer une image positive de votre entreprise,<br \/>&#8211; Faire de chaque client un apporteur de prospects.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong><span>Pr\u00e9-requis :<\/span><\/strong><\/p>\n<p><span>Cette formation ne n\u00e9cessite pas de pr\u00e9requis<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Cible:<\/strong><\/p>\n<p><span>Vendeurs, Commerciaux, assistant(e)s commerciaux<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong><span>Dur\u00e9e :<\/span><\/strong><\/p>\n<p>3 jours, soit 21 heures, espac\u00e9es dans le temps<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Contenu :<\/strong><\/p>\n<p>&#8211; D\u00e9finition de l\u2019acte de vente \u00ab gagnant \/ gagnant \u00bb,<br \/>&#8211; Pr\u00e9parer l\u2019entretien,<br \/>&#8211; L\u2019entretien de vente,<br \/>&#8211; D\u00e9couvrir et Comprendre son client et conduire l\u2019entretien de vente,<br \/>&#8211; L\u2019argumentation et les objections,<br \/>&#8211; La conclusion,<br \/>&#8211; La fid\u00e9lisation,<br \/>&#8211; Les techniques t\u00e9l\u00e9phoniques.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong><span>Modalit\u00e9s d\u2019acc\u00e8s :<\/span><\/strong><\/p>\n<p><span>Formation possible en individuel \/ \u00e0 la carte<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Constitution des groupes :<\/strong><\/p>\n<p>&#8211; En INTRA : Groupe de 12 personnes maximum. Formation possible dans vos locaux (nous consulter)<br \/>D\u00e9lais d\u2019acc\u00e8s : en fonction des disponibilit\u00e9s des collaborateurs et du consultant-formateur<br \/>&#8211; En INTER : la formation sera mise en place sous r\u00e9serve d\u2019atteindre un quota de 8 participants minimum par groupe (formation dans les locaux d\u2019ALTITUDE)<br \/>D\u00e9lais d\u2019acc\u00e8s :\u00a0en fonction des disponibilit\u00e9s du consultant-formateur et sous r\u00e9serve d\u2019atteindre le quota de participants<br \/>&#8211; Formule personnalis\u00e9e &#8211;\u00a0D\u00e9lais d\u2019acc\u00e8s : en fonction des disponibilit\u00e9s du demandeur et de celles du consultant-formateur<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Dispositif de suivi de l\u2019ex\u00e9cution et d\u2019\u00e9valuation des r\u00e9sultats de la formation :<\/strong><\/p>\n<p>&#8211; Feuilles de pr\u00e9sence,<br \/>&#8211; Formulaire d\u2019\u00e9valuation de la formation,<br \/>&#8211; QUIZ, jeux, jeux de r\u00f4le, QCM etc\u2026 en cours de formation<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding=\u00a0\u00bb27px|||||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Profil du formateur (Exemple de) :<\/strong><\/p>\n<p>&#8211; Dipl\u00f4mes et qualifications : Animateur bien-\u00eatre en entreprise (Institut Luxembourgeois Qualit\u00e9 de Vie au Travail) \u2013 Sophrologue Certifi\u00e9e RNCP (Ecole Fran\u00e7aise de Sophroth\u00e9rapie de Lyon) \u2013 ITB Management (Ecole sup\u00e9rieure de la Banque de Rennes) \u2013 Dipl\u00f4me Sup\u00e9rieur Technico-commercial (Ecole de Commerce de Marseille)<br \/>&#8211; Titres : Sophrologue \u2013 Coach \/ Formatrice \u2013 Directrice Commerciale Patrimoine, Responsable d\u00e9veloppement des Conseillers Sp\u00e9cialis\u00e9s en Patrimoine Immobilier, Conseiller Client\u00e8le \u00e0 La Banque Postale<br \/>&#8211; R\u00e9f\u00e9rences : 23 ans d\u2019exp\u00e9rience professionnelle dans le domaine commercial \u2013 7 ans d\u2019exp\u00e9rience \u00e0 un poste de Direction \u00e0 La Banque Postale<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_4,1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb44px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb11px|17px|11px|17px|true|true\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(0,0,0,0.12)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; 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